The Google Search Algorithm isn't perfect, but if the sheer number of changes is any indication, the Google Search Engine is as close to "perfect" as it can be... for now. Like it or not, most people use Google as their search engine of choice. I think part of the reason is they are always trying to make your Search Engine Results Page (SERP) more relevant. They do this by continually refining and updating their algorithm. The Hummingbird update caused quite a stir when it was announced, … [Read more...]
Gentlemen, Start Your Search Engine Optimization
These days, you will have zero problems finding information about Search Engine Optimization (SEO) online. Your main problem is finding high-quality search engine optimization tips that are not outdated already. SEO vs. the Google search engine is, and always will be a moving target. SEO marketing a cat and mouse game. The major search engines, Google, Bing, and Yahoo, continually strive to serve up the most relevant results for their users. It's their job. In other words, they don’t … [Read more...]