The old cliche is a picture is worth a thousand words. It's true. Our mind thinks visually, so this just makes sense, doesn't it? Infographics are everywhere these days for good reason. What is an infographic? An Infographic is an illustration, a visual representation of the component parts of a topic. When made well, a viewer can absorb information faster than he or she could if they simply read the content. Infographics help understanding.
As an example, here's a good infographic for you to learn from. It was made by and first published on Copyblogger.com.
Copyblogger is a great site to follow if you want to learn about copywriting, content marketing and blogging. I have for years. This site happily uses and promotes Copyblogger products, specifically Genesis, and Scribe. Brian Clark and his team demonstrate what is possible with a vision and hard work. I really respect and enjoy the content they produce for the world.
Of the 11 ingredients, the first two are extremely important for your content marketing. The first ingredient is creating a magnetic headline. Obviously, just like with email, your reader needs a reason to continue reading your stuff. The second is Open with a bang. A bang is needed for the same reason as a magnetic headline… to keep your visitor interested in learning more.
Continue to see the infographic from “11 Essential Ingredients Every Blog Post Needs” I think you'll find it as useful as I have.
See the complete blog post that goes with this infographic at http://www.copyblogger.com/ingredients
Disclosure: RockSolidInfo is an affiliate for Copyblogger Media. Just sayin' so you know.