The Google Search Algorithm isn't perfect, but if the sheer number of changes is any indication, the Google Search Engine is as close to “perfect” as it can be… for now. Like it or not, most people use Google as their search engine of choice. I think part of the reason is they are always trying to make your Search Engine Results Page (SERP) more relevant. They do this by continually refining and updating their algorithm.
The Hummingbird update caused quite a stir when it was announced, but the fact is Hummingbird was in the wild two months before Google announced it. Here's rock solid info about Hummingbird.
To improve is to change; to be perfect is to change often. – Winston Churchill
If you were using the internet back in the day, you'll remember all the keyword stuffing that went on and on. Those pages ranked, but when you tried to read them… they made absolutely no sense. In fact, it got so bad the practice was starting to piss people off… The group of thoughtful people at Google decided the way things were was a bad thing. Google figured out how to not rank those low quality sites. They penalized the keyword stuffers and others who hurt the experience of finding information on the Web.
A small group of thoughtful people could change the world. Indeed, it's the only thing that ever has. – Margaret Mead
In the big picture Google is a small group of people who keep changing the world as we know it. Remember, Google started with two guys… Larry Page and Sergey Brin. The rest, as they say, is history.
Enough distractions. Here's a great Google Search History Lesson in an Infographic from Moz and Hubspot
For website owners and marketers, knowing the history of and the reasons why Google Search is the way it is, helps by keeping us aware of Google's intent… to provide the best search results for Google users. In turn, their constant tweeking keeps us on our toes and reminds us not to ever be spammy. It doesn't matter to Google that sometimes we feel like running a website is like trying to stand up on a rubber raft in the middle of the ocean… during a storm. They want to provide that “uncanny knack for returning extremely relevant results”.
I hope you enjoyed this post. If you did, show some love by sharing this rock solid info with your tribe.
[Infographic courtesy HubSpot and Moz… http://blog.hubspot.com/]